Boulud Sur Mer x Chateau d’Esclans

Kicking-off the summer season, the Dinex Group and Chateau d’Esclans, promoted a culinary journey to the South of France, exploring a variety of rosé and food specials unique to the region.

Titled Boulud Sur Mer (Boulud on the Water), the collaboration took on its own brand identity to not only emphasize the partnership between Chef Daniel Boulud and Chateau d’Esclans, but to also create an atmosphere of leisure and fun!

A New Take…

Building off of the previous Boulud Sur brand identity, the new take on Boulud Sur captured the feeling of luxury, fun, and relaxation.

A play with rosé wine colors, drawings of palm trees, and a free-flowing bespoke script was designed to showcase a feeling of a summer holiday escape in the South of France.