Packaging Design

Every year Chef Daniel Boulud sends a holiday gift with a special theme and message on behalf of his entire team, wishing his patrons a joyous new year. For 2022 the theme was the exciting new beginnings of travel and get-togethers. A traditional French fruit cake called

GÂTEAU DE VOYAGE

was gifted to represent this theme. The artwork for the packaging and holiday card was designed to represent Chef Daniel Boulud’s brand and the story behind the GÂTEAU DE VOYAGE cake.

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3.1 Phillip Lim

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Bar Boulud Menu & Marketing Design