A platform that curates sustainable clothing for women.
My Role | Experience Designer
What is it?
Pulito is a web app that only promotes and sells eco-friendly and sustainable brands. Users can filter through clothing items based on materials (organic cotton, wool, silk, etc.), textile certifications (BCI, Bluesign, B-Corp, GOTS, etc), color, pricing, size, item category, and location of manufacturing.
Details on User Research and UX here.
InVision mockup here.
Who is it for?
Women seeking more ethical and sustainable brands that have a smaller carbon footprint.
User Research & Insights
Based on user feedback, consumers cared about the environment and ethical manufacturing practices, but didn’t have the time to research which brands were sustainable and ethical.
User Personas
What does it look like?
Logo
UI Inspiration
Earth tones, collages, organic lines, watercolors, and clean yet bold typography were selected to represent Pulito’s mission of promoting sustainable fashion.
Wireframes
